Akshaya Tritiya 2025: Why Gold & Jewellery Shopping on This Day is Spiritually Powerful

Akshaya Tritiya is one of the days that feels filled with divine energy. It is marked as an opportunity to begin something new and auspicious. The term “Akshaya” means “never diminishing” or “eternal”, and purchases made on this day are believed to multiply in value and even blessings.

For generations, families have marked it with jewellery purchases, and have made an unknown tradition of investing in positivity, wealth and abundance.

Why is it celebrated?

This day is believed to bring unending prosperity and success along with spiritual growth. According to our indian culture:

• This day is marked as the day when Lord Parshuram, the sixth incarnation of Lord Vishnu ji was born.
• On this day, Sudama Ji offered beaten rice to Lord Krishnaji, who in turn blessed him with immense wealth.
• For the Jain community, it signifies the end of Lord Rishabhanatha’s one-year fast, making it a sacred day of donation and fasting.

The rich history and belief explain why Akshaya Tritiya is celebrated as a gateway to abundance, blessings and new beginnings.

Rituals and Traditions:

Akshaya Tritiya rituals may vary from one region to another, but the core spiritual theme of prosperity, purification, and charity is the same all over the world.

Common Rituals Include

• Lakshmi and Vishnu Pujan: In India, families perform special prayers and pooja to Lakshmiji and Vishnuji, by lighting diyas and offering sweets, rice and coins to invite abundance.
• Buying Gold or Jewellery: It’s considered highly auspicious to purchase any precious metal such as gold or silver, even lab-grown diamonds, as it has the tendency that its value will multiply over time.
• Daan(Charity): Providing essentials such as food, clothes, money, or anything to the needy is one of the most karmic things to do on this day.
• Fasting or Sattvic Metals: Many devotees follow a fast, or they consume pure, vegetarian food to purify the body and soul.
• Tulsi or Kalash Puja: Especially in South India, people worship the sacred tulsi plant and kalash for prosperity in the household.

How is Akshaya Tritiya Celebrated Across India?

Akshaya Tritiya might have a unifying spiritual core, but it takes on vibrant regional vibes across the country:

• North India: Families perform Lakshmi Narayan Pooja and purchase gold jewellery. Many people also start new business ventures, sign property deeds, or even plan weddings on this day.
• South India: In Tamil Nadu and Andhra Pradesh, families visit temples and buy traditional jewellery of gold coins for blessings. On this day, special delicacies are prepared, such as mango pachadi and sweets.
• Eastern India: In Odisha and Bengal, the day is celebrated as Akshaya Tritiya Rath Yatra. Farmers start ploughing their fields, which symbolises fruitful beginnings.
• Western India: In Gujarat and Maharashtra, households observe Lakshmi Pujan, and they donate food or grains in daan. Their prominent tradition is purchasing gold bangles or necklaces on this auspicious day.

Many communities in India celebrate this day, respecting their traditions and culture.

Explore the Best Gold Diamond Jewellery to Celebrate Akshaya Tritiya.

Akshaya Tritiya 2025 Date, Muhurat & Tithi: Your Auspicious Shopping Guide

Akshaya Tritiya falls on 30th April, 2025. It is also widely known as Akha Teej. This day is celebrated on the third lunar day, “Tritiya”, of the Hindu month of Vaishakha’s bright half, “Shukla Paksh”, is believed to bring success and wealth for all time.

The most important thing is that it is considered “Abujh Muhurat”. A day so pure that any auspicious activity can be started without checking for a muhurat.

Auspicious Muhurat for Akshaya Tritiya 2025

• Date: Wednesday, April 30, 2025
• Tritiya Tithi Begins: 05:31 PM on Apr 29, 2025
• Tritiya Tithi Ends: 02:12 PM on Apr 30, 2025
• Akshaya Tritiya Puja Muhurat: 05:48 AM to 12:06 PM

Duration- 06 Hours 18 Mins on April 30, 2025 (timings may vary slightly based on your location and local Panchang).

This window is considered highly auspicious for buying gold, silver and diamond jewellery. It is also considered “Shubh” for starting a new business, investing in real estate, or even planning weddings or big financial decisions.

Dos on Akshaya Tritiya

• Buy Gold or Precious Jewellery: This day is considered as filled with divine energy and a harbinger of eternal wealth; gold bought on this day is believed to multiply blessings.
• Perform Lakshmi Puja: Devote yourself to Goddess Lakshmiji for abundance and prosperity; it is also a core part of tradition.
• Start New Ventures: If you are looking for the perfect day to start something, even if it's a business launch, home renovation, or financial investments, this day is ideal for new beginnings.
• Charity and Donations: This day is significant to donate clothes, food, or anything that can be useful for others can help you earn punya(good karma) and attract positive energy.
• Buy Long-Lasting Assets: Investing in something such as property, jewellery or even digital gold is considered lucky.

Don’ts on Akshaya Tritiya

• Avoid Inauspicious Activities: Refrain from doing any negative actions such as arguments or alcohol consumption.
• Don’t Delay Purchases: Don’t delay in purchasing your desired piece during muhurat, as missing it may reduce the spiritual benefit.
• Don’t Ignore Authenticity: When shopping for jewellery, ensure the piece comes with a BIS Hallmark for gold and IGI or GIA certification for diamonds or lab-grown diamonds.

Tip: Always make sure to browse collections ahead of time, shortlist your favourites and purchase them during an auspicious muhurat, even for online shopping.

Akshaya Tritiya and Gold Buying: A Timeless Connection

For years, gold has held a fortunate place in our Indian culture. It’s not just a metal but a symbol of wealth, purity and status. On Akshaya Tritiya, this shines even brighter than before. It’s not shocking that gold tops every shopping list on this day.

But do you want to know why gold is the first priority?

As we read, “Akshaya” means eternal. Anything started or bought on this day is believed to flourish and bring prosperity over time.

Gold is known to retain and increase in value as time goes on, and this feature expresses Akshaya Tritiya's perfect sentiment.

More Than Metal: Gold as Emotion

In India, Gold holds a personal value within our emotions. Gold is marked as a definite milestone, such as a daughter’s birth, a family celebration or a marriage. On Akshaya Tritiya, families often pass down gold accessories from one generation to another, which helps reinforce emotional security and legacy.

The Rising Trend of Gold Gifting

Sharing gifts that are too gold during Akshaya Tritiya is seen as good fortune. Many couples buy gold rings to mark new beginnings, families buy gift coins for blessings, and even people treat themselves with some ornaments as self-love and hope. It’s a wish that’s not said but expressed through actions.

Modern Jewellery Trends for Akshaya Tritiya 2025

Essentially, Akshaya Tritiya was all about buying gold coins or a simple investment. But these days, the trend has taken a stylish turn. Jewel enthusiasts are moving beyond just coins and traditional designs. They are embracing a blend of tradition, fashion and sustainable luxury.

From minimal gold pendants to lab-grown diamond jewels, this day has evolved from traditional celebration to personal style and meaningful investment.

Let’s know about the top jewellery trends that you can follow during this occasion:

1. Minimalist Gold Jewellery – Subtle, Stylish, and Everyday-Ready

Modern buyers are inclined towards sleek and wearable gold pieces that fit seamlessly into daily life. You can think of dainty chains, stackable rings or even charm bracelets. These designs offer a perfect catch for spirituality yet a contemporary flair.

2. Diamond-Studded Gold – When Classic Meets Sparkle

Adding a touch of sparkle to gold is always going to add sparkle to this special day. Whether it’s a pendant with a solitaire sparkle or an intricate pair of earrings with tiny, little diamonds. These pieces combine the gold’s shine with the charm of diamonds.

3. Temple Jewellery – A Nod to Tradition

With its intricate motifs, goddess carving, and antique finishes, temple jewellery remains a favourite for those who want to stay rooted in tradition and culture. Often made in 22k gold, these pieces are not only sacred but also help in making bold, artistic fashion.

4. Lab-Grown Diamond Jewellery – Sustainable Sparkle

As people are getting aware of sustainable jewellery, they are tending to lab-grown diamonds, which are ethical and sustainable. These pieces offer the same beauty and brilliance at a fraction of the price. These diamonds are a rising Akshaya Tritiya trend among Gen-Z and millennials.

What to buy?

Now that we know when this window of never-ending abundance and prosperity opens, how about we also read what we can buy during this window?

1. Gold Jewellery: The All-Time Favourite

Gold is the most iconic and symbolic thing to purchase on this day. From simple gold coins to intricately designed necklaces. Buying gold represents security, wealth, and divine energy. Even the tiniest piece of gold holds the spiritual belief.

2. Gold or Silver Coins:

Coins adorned with Goddess Lakshmi ji’s, Lord Ganesha’s or Om are the most common buys around India. They are ideal for gifting or rituals. They also make a meaningful first-time gold investment.

3. Lab-grown Diamond Jewellery:

Diamonds bring a sense of permanence along with their sparkle. Nowadays, shoppers are inclining towards lab-grown diamonds for their sustainable sparkle and affordability. These pieces also carry emotional and practical value.

4. Temple Jewellery:

For people looking for traditional soul and temple jewellery, with its intricate detailing, temple jewellery will work like a charm. It brings both aesthetic beauty and spiritual significance together.

5. Digital Gold or Bonds:

For a modern approach, many investors are now choosing digital gold or sovereign gold bonds. These are easy-to-access, safe, and government-backed, which makes them a smart financial choice.

6. Home or Business Investments:

As said earlier, many people start their new ventures on this auspicious day, and you can also buy new property. It is believed to be more fruitful if done on this auspicious day.

Final Words

Akshaya Tritiya is not just a date on the calendar, it’s a heartfelt ritual that has been passed down through generations. From lighting diyas for Lakshmiji to clicking “Buy Now” on a diamond pendant, every act on this day carries hope, purity, and a wish for abundance. Whether you’re buying gold bangles, minimalist chains, or sustainable lab-grown diamond jewellery, remember what you invest in today isn’t just metal, it’s meaning.

Let Akshaya Tritiya 2025 be the beginning of something eternally beautiful.

FAQs

1. Why is Akshaya Tritiya considered an auspicious day to buy gold?
Because purchases made on this day are believed to bring eternal prosperity and multiply over time.
2. What is the best time to buy jewellery on Akshaya Tritiya 2025?
Between 05:48 AM and 12:06 PM on April 30, 2025, during the auspicious muhurat.
3. Can you buy lab-grown diamond jewellery on Akshaya Tritiya?
Yes, lab-grown diamonds are a modern, sustainable choice that aligns with the spirit of abundance.
4. Is online jewellery shopping considered auspicious for Akshaya Tritiya?
Yes, as long as you make the purchase during the muhurat and from a trusted jeweller.
5. What are the common rituals followed on Akshaya Tritiya?
Performing Lakshmi Pujan, buying gold, giving charity, and starting new ventures.
6. Is it okay to gift gold or diamond jewellery on Akshaya Tritiya?
Absolutely. Gifting on this day symbolises blessings, goodwill, and shared prosperity.
7. What type of jewellery is trending for Akshaya Tritiya 2025?
Minimalist gold, diamond-studded pieces, temple jewellery, and lab-grown diamond styles.
8. Do you need to check the muhurat before buying jewellery on this day?
Traditionally, Akshaya Tritiya is considered a muhurta-free day, but shopping during the auspicious window is preferred.
9. Is it better to buy gold coins or jewellery on Akshaya Tritiya?
Both are auspicious — coins for investment, jewellery for personal and emotional value.
10. What precautions should you take while shopping online for jewellery on Akshaya Tritiya?
Ensure BIS Hallmark for gold and IGI/GIA certification for diamonds, and shop during the muhurat.
11. What is special about Akshaya Tritiya?
Akshaya Tritiya is considered a very auspicious day for new beginnings, wealth, and prosperity. "Akshaya" means "never diminishing," so anything started or bought on this day is believed to bring lasting success.
12. What is the myth of Akshaya Tritiya?
One popular myth is that Lord Krishna gave Draupadi the Akshaya Patra, a magical vessel that provided endless food, on this day. It symbolises unending blessings and abundance.
13. Which god got married on Akshaya Tritiya?
It is believed that Lord Vishnu, in his Parashurama avatar, was born on this day. Some traditions also believe that Lord Sudama visited Krishna on this day and was blessed with wealth. In some regions, the marriage of Lord Shiva and Goddess Parvati is celebrated on Akshaya Tritiya.
14. What should we avoid on Akshaya Tritiya?
Avoid negative thoughts, arguments, and inauspicious activities. It's also advised not to borrow money or engage in dishonest actions, as this day is meant for positivity and good deeds.