Avira Diamonds was founded in 2021 by Mr. Suresh Jain, under the umbrella of the respected parent company, Pooja Gold Palace. Our journey began with a passion for creating exquisite jewellery, blending traditional craftsmanship with modern aesthetics. Over time, our brand grew and evolved into a trusted name in the jewellery industry.

As we looked toward the future, we recognized a growing need for more sustainable and ethical alternatives in the world of luxury jewellery. With that in mind, we decided to take our next big step and founded Avira Diamonds, a brand dedicated to providing a premium jewellery experience while prioritizing eco-conscious practices.

By harnessing the power of lab-grown diamonds, Avira Diamonds is redefining luxury jewellery. Our founder's vision was clear: to create high-quality, stunning jewellery pieces that not only shine brightly but also contribute to the protection and preservation of our planet. Avira Diamonds offers beautiful jewellery without the guilt of traditional mining, paving the way for a more sustainable future.

Our Vision

At Avira Diamonds, our vision is to revolutionize the jewellery industry by offering luxurious, timeless designs that are crafted with respect for the environment. We strive to create a world where beauty, sustainability, and ethical practices go hand in hand. Our goal is to inspire people to choose jewellery that reflects their values – a piece that embodies elegance, craftsmanship, and a commitment to the planet.

We envision a future where everyone has access to high-quality, guilt-free luxury jewellery, contributing to a more ethical and sustainable world for generations to come.

Our Mission

Our mission at Avira Diamonds is simple: to offer an unmatched, guilt-free luxury jewellery experience that doesn’t compromise on quality or style. We believe that the jewellery you wear should reflect both your inner beauty and your commitment to the planet. By using lab-grown diamonds, we provide a stunning and ethical alternative to mined diamonds, ensuring that our clients can indulge in luxury while making a positive impact on the environment.

From classic designs to modern, bold pieces, our jewellery caters to diverse tastes and personalities, allowing each individual to express their unique style. Avira Diamonds is committed to offering affordable luxury, making it possible for everyone to enjoy high-quality, eco-conscious jewellery without breaking the bank.

Sparkle guilt-free with Avira Diamonds – where luxury meets ethics and sustainability.

Why Choose Avira Diamonds?

  • Modern, Elegant Styles: Our designs are current, sophisticated, and always in vogue. Whether you prefer timeless classics or more daring, contemporary pieces, we have something for every taste.
  • Luxury Quality at Accessible Prices: Enjoy the luxury you deserve at prices that are within reach, making fine jewellery more accessible to those who appreciate quality craftsmanship and sustainability.
  • Bold, Personal Expression: Avira Diamonds empowers you to express your individuality. Our jewellery collections are crafted to help you stand out, be confident, and make a statement without compromising your values.

Come together with us to forge a more vibrant and sustainable tomorrow. Let’s dazzle the world with responsible luxury!